“What makes it so exciting to do business in Montreal is the fact that there’s a broad diversity of ideas, values, ethnicities, but there is something that makes Montreal very unique in that regard. So the challenges are not only to put together the hard and fast numbers aspect of financial security planning, but also to understand what makes a Montrealer’s heart beat, and what drives them to get up every morning to go to the office, what drives them every day to take their children to school.

There are certain things that we do in this city that are very different as a result of that, we think differently, we act differently, our priorities are very different, they’re very unique, we are truly a different brand of Canadian, it makes it much more exciting and much more inspirational to work with Montrealers.”

Victor Levee recently filmed this video with Make It Montreal, a storytelling platform geared towards Montreal’s business community and produced by local content strategy house Cat Around Films. The full set of clips can be found on Make It Montreal’s YouTube channel.