“One of the challenges about selling the products that I sell and offering the services that I offer is that there is a stigma associated with the discussion on life insurance. Because at the end of the day, that’s what it comes down to. So what I’ve been able to evolve over the years is the skill sets necessary to have people understand the importance of having crucial conversations.

Crucial conversations are extremely uncomfortable to have, and what we do is we go through a process, a step by step process so that people begin to realize the importance of looking at these financial security products at any level, personal, corporate, it really doesn’t matter, it is getting them to the point where they understand what they have to talk about, and then talking about it.”

Victor Levee recently filmed this video with Make It Montreal, a storytelling platform geared towards Montreal’s business community and produced by local content strategy house Cat Around Films. The full set of clips can be found on Make It Montreal’s YouTube channel.