“Being a lifetime Montrealer gives me the insights and the privileges to be able to understand the pulse and the beat of what makes them entrepreneurs, what makes them tick. So the programs that I present are the same, it’s the communication that’s adapted so that we all understand the importance of the products, and whether or not they fit.
It’s very important for people to understand that there is a difference between finding a solution and selling a product. And those of us who do it well find solutions, and we related those solutions to the various target markets that we’re talking to.”
Victor Levee recently filmed this video with Make It Montreal, a storytelling platform geared towards Montreal’s business community and produced by local content strategy house Cat Around Films. The full set of clips can be found on Make It Montreal’s YouTube channel.